Niche website review: QUIT SMOKING

He has: 12 posts

Joined: Mar 2005

Hey Fellow Friends,

I've recently finished writing a new fairly
reasonable length sales letter for a brand new
unspoken formula for quitting smoking once and
for all using nothing but the unknown power of
one's mind.

I was pretty curious to hear peoples opinions on
what they thing about the site in general.

I'm not going to list of things I'd like to know,
just in your own very honest and sincere opinion.

Anyway, here's the site:
http://selfhelp.speedsuccess.com/quitsmoking

Smiling

Thank you, and have a fantastic day.
Andre Vas

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He has: 38 posts

Joined: Sep 2004

I believe you are using the term 'site' a little too loosely here, more like a page. Like your previous efforts this is poorly coded (285 errors), poorly designed (your basic top to bottom is long, tedious, and lacks any real structure). For a front page your content is far too detailed, should be a good summary linking to pages of detail in specific areas. It doesn't look at all professional, which does not incline me to buy your product!

IMHO

RF

timjpriebe's picture

He has: 2,667 posts

Joined: Dec 2004

Hey, Andre. Good subject matter for a page.

Unfortunately, there are a number of things wrong with the page.

First off, the page is way, way too long. Viewers of any site should rarely have to scroll down much, especially not on the first page. Something like forums would be an obvious exception to that rule.

The title of the page is really long. "How To QUIT Smoking Once And For All in Less Than 72 Hours -- Using This Embarrassingly Easy 4-Step Proven Breakthrough Formula... GUARANTEED or Your Money Back!" You should break it up a bit more. "How To QUIT Smoking Once And For All in Less Than 72 Hours" can be the main title. Underneath, in smaller text, put "Using This Embarrassingly Easy 4-Step Proven Breakthrough Formula" and then below that "GUARANTEED or Your Money Back!"

The bullet points are a great thing. I would make sure the front page keeps those bullet points you have at the top.

You should definitely break the pages up, though. Maybe a Welcome page with the bullet points at the top. Then a Facts and Graphs page with the facts and graphs broken up into subpages within that. Then maybe a Testimonial page with the letter from Andre Vas and Rick McCann. Then an Excerpt page and a Products page with each product listed, but having its own subpage with details.

Hopefully you get the idea.

Also, the highlighting has to go. Looks tacky.

F Stop's picture

They have: 71 posts

Joined: Jan 2005

Holy Christ, you don't really expect someone to read all that do you?

*Goes to have a cigarette*

dojo's picture

She has: 87 posts

Joined: Dec 2004

It's a "direct marketing" or something similar page. Known to break all design rules possible Laughing out loud Anyway, I;ve read in the business the page is OK, but as the layout is concerned there's a lot to change.

I'm a bit tired of these pages, I see them anywhere, but it;s his choice, so as a designer I cannot say anything but best of luck with it Wink

Roo's picture

She has: 840 posts

Joined: Apr 1999

Quote: Holy Christ, you don't really expect someone to read all that do you? *Goes to have a cigarette*

Ditto.

Huge in my face text that screams 'scam'.

Waaaaaaaaaaaaaay to much content all on one page, I lost interest before I even had a chance to get an interest in the first place.

Roo

He has: 77 posts

Joined: Apr 2005

Yeah, I think someone might have mentioned this once or twice, but you need to shorten up the first page. Links are a beautiful new internet inovation that some people may have missed out on in their HTML courses. ok, but in all seriousness. You don't need scripting or css or any fancy tricks to make a decent navigation section of the site. Links going down the left side or across the top work beautifully. Just try to think of something that will make your site pretty. You want people to stop smoking? show them how pretty people that want them to stop smoking can be.

Busy's picture

He has: 6,151 posts

Joined: May 2001

Andre_Vas can you please review a few other sites, you have only reviewed one site yet posted two sections of your site for review.

As for this review, you say you're serioulsy interested in peoples opinions, yet your other thread you were given helpful and honest responses yet none were acted upon, you aknowledged the length problem yourself. We can't help you if you wont help yourself.
Both threads members have mentioned spam/scam, don't become a victim.

He has: 18 posts

Joined: Feb 2005

I'm afraid I have to agree with all of the above, page is far too long to keep my attention, break it down into different pages, do away with the yellow highlights, it did have "THE SHOCK" factor with the pics of the lungs, keep those in.

Ray.

They have: 8 posts

Joined: Apr 2005

this site looks like something i would get if i clicked on some spam i got in my email

They have: 3 posts

Joined: Apr 2005

I am also agree with all of them. I can not name this URL as a web site. There are no main menus, no colour shemes etc. Yes there are lots of information on your web site, but you should group and name them to let the visitors find the information easliy. That's also called usability of the site. There is too much to work on this site.
Good luck.

JeevesBond's picture

He has: 3,956 posts

Joined: Jun 2002

Oh dear Andre... What're we going to do with you? Wink

Seriously, does this stuff actually sell? "Using the power of your mind..." More like "You'd have to be out of your mind to buy this rubbish..."

This is tripe and it's playing upon peoples weaknesses, I've just given up smoking and know there is no easy way, there is no magic bullet, just the hard way.

Interestingly enough, your marketing approaches have some parallels with smoking:

  • It preys upon the weaknesses of your mind: "I have to smoke to have fun," becomes, "I have to use this method to give up smoking."
  • Continuing to smoke is the easy answer to giving-up, this is trying to - wrongly and impossibly - become the new easy answer.
  • Smoking is a disease of the mind, it is a lie. This website is a diseased spam-meme and also a lie.
  • Smoking exploits the smoker, it bends the mind into thinking you cannot live without smoking. Your site is designed to bend peoples minds into thinking they cannot give-up smoking without this, so-called, magic technique.

There is NO easy way, stop ridiculing those that have given up, and exploiting those that are trying.

[edit]
This isn't a site review by the way... You just poked a sensitive nerve. Laughing out loud
[/edit]

a Padded Cell our articles site!

They have: 9 posts

Joined: Apr 2005

I agree with the first post, your "site" is like a page. Get a navigation bar.

He has: 1,758 posts

Joined: Jul 2002

You'll find your site/page looks more professional if you switch to a nicer font like arial or verdana. Times New Roman is really out of fashion at the mo.

Andy

They have: 9 posts

Joined: Apr 2005

Too much scrolling. You should split content in few pages, and like the others said get the navigation. Agree with Andy, change the font.
Btw my wife and me stopped smoking six months ago.
Bye,
SP

He has: 12 posts

Joined: Mar 2005

All these comments are greatly appreciated...

However they applied to the old version of the site, which
was almost totally changed!

Including the content, the length, etc...

As for length, we all know: LONG COPY OUTPULLS SHORT.
They may be people that don't want to read all that junk, but the
proportion to those that DO is larger.
~~~~~~~~~~~~~~~~~~~~~~~

For those that do think it's kind of "scam-ish", what would you change
on the letter to NOT make it "scam-ish"?

(I will now go and review some more sites as the moderator has instructed
me. Smiling )

Andre

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timjpriebe's picture

He has: 2,667 posts

Joined: Dec 2004

Andre_Vas wrote: As for length, we all know: LONG COPY OUTPULLS SHORT.
They may be people that don't want to read all that junk, but the
proportion to those that DO is larger.

Sorry, but on the internet, that is generally incorrect. Studies, including this one by Sun Microsystems show that users hate scrolling.

Here are some more related links:
http://www.nngroup.com/reports/intranet/guidelines/
http://www.useit.com/papers/webwriting/writing.html
http://www.useit.com/papers/webwriting/rewriting.html

He has: 12 posts

Joined: Mar 2005

timjpriebe wrote: Sorry, but on the internet, that is generally incorrect. Studies, including this one by Sun Microsystems show that users hate scrolling.

Here are some more related links:
http://www.nngroup.com/reports/intranet/guidelines/
http://www.useit.com/papers/webwriting/writing.html
http://www.useit.com/papers/webwriting/rewriting.html

Very useful and interesting website from Sun Microsystems.

However, having an open mind (just as you should), I know that it's the
long sales letters that "STATISTICALLY" and "PROVENLY" always, always,
ALWAYS outpull short ones on the internet.

Funny how: trafficsecrets.com (60+ page sales letter) made 1 million
in less than 18 hours.

Of course, I know! It's actually very difficult to have a long one, while
keeping the interest of the visitor.

Andre

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They have: 10 posts

Joined: Apr 2005

One of the hardest parts of building a website, sometimes, is coming up with content. You've got plenty of that. Just very poorly organized. Personally, I wouldn't read beyond the "Quit Smoking Box" on the first screen full. In that space, there needs to be something compelling the reader (err surfer) to surf on.

Honestly, it strikes me too much like the tons of spam I get everyday.

Busy's picture

He has: 6,151 posts

Joined: May 2001

PLEASE review a few other sites as per the posting agreement, this is your second thread site for review and you have done one review only.
Everyone follows our simple guidelines to keep it fair and even for everyone, please do the same.

Even after proof has been given that long pages aren't liked you're still sticking to your guns, how many reviews (around the web) from folks have ever said "gee i love that love page", or "You need more info on there".

We, the reviewers have all said the same thing, its to long and looks like SPAM, we, the reviewers would be your potential customers, we, the reviewers are telling you what is turning us off from dealing with you.

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