New website just launched (devilthreads.com)

Hi Mike,

Sorry it took me so long to get to reviewing your site. It actually looks okay. I think you've done a decent job with the site. I think you could work on making it a little more appropriate for your target audience (imaybe a black base with some other colour). I also don't get what's up with that city photo in the header, and why a site called "devilthreads" has no sign of a devil or the colour red. The design isn't of the highest quality but I think that could work in your favour - you probably want to come across as a regular guy not some big company or something.

Thje problem with your page here is that there is no text. No text means nothing for the search engines to read. Make sure you put in a plain text blurb describing what the site is about. You'll probably want to start this off with a header (in a H1) tag with a brief headline describing the site (with some good keywords). Then put text descriptions under each t-shirt thumbnail. At least put in what the shirt says. Think about what kind of keywords people would use if they were looking for shirts like this.

Also work on your title tag. This is very important for search engines. FIrstly because it's ain important ranking factor, but also because this is what people see in the actual results. So if your title is attractive to them and tells what the site has to offer then they might be more likely to click. I've read recently that the SE's are starting to consider click through rates from the ranking pages in their ranking algorythm. So if more people click on your link from the SERP's it might actually increase your ranking.

I think it might be a bit of a problem that you're not showing a full shirt - just the design on the front. When you're selling something online I think it's good to provide as much information as possible. In your case that would be photos of an actual shirt, maybe a close-up of the label so they can see what brand it is. On the product pages you could also put in more text describing the shirt and encourage people to buy it.

Good luck!