New email notification added to site
Hello everyone,
I have just added an email notification form to my site. We will be printing our ebooks and would like to notify previous visitors when the book is in print.
I have one question: I have included a first name field as I feel including a first name in an email campaign will be more effective at generating sales. Does this look out of place or should I add a last name field also? Maybe I should just have an email field only?
http://www.grannyjo.com/notify_little_rhymes.htm
What do you guys think?
Thanks,
Gavin
Megan posted this at 03:05 — 20th November 2001.
She has: 11,421 posts
Joined: Jun 1999
How about just change that from "First Name" to "Name".
disaster-master posted this at 03:26 — 20th November 2001.
She has: 2,154 posts
Joined: May 2001
I agree with Megan on that.
The Webmistress posted this at 08:31 — 20th November 2001.
She has: 5,586 posts
Joined: Feb 2001
Yeah I agree as well, that way people will put whatever they are comfortable with.
ZoomPosters.com posted this at 14:15 — 20th November 2001.
They have: 11 posts
Joined: Oct 2001
I think it's good with "First name". Your users will know that you use the name for informal contact.
gavin681 posted this at 18:06 — 20th November 2001.
They have: 184 posts
Joined: May 2001
Interesting feedback.
>>How about just change that from "First Name" to "Name".<<
But when I bulk email all these people I wanted to personalise the email. You see it maybe a month or so before the ebook is in print. Most people will have forgotten about Grannyjo.com
If I insert their first name they may be more likely to read it and not discard it thinking it was just junk email.
Should I include just:
(A)email field
(B)First Name and email field
(C)First Name, Last Name and email field
or
(D)Just Name and email field
I've seen several big time marketers use (C)
Maybe this would be the best one to use?
Gavin
Gavin Knowles
[email protected]
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The Webmistress posted this at 08:52 — 21st November 2001.
She has: 5,586 posts
Joined: Feb 2001
I would go with just name & email, if it was me filling it in I would just put Julia anyway.
m1l posted this at 11:50 — 21st November 2001.
They have: 29 posts
Joined: Sep 2001
Putting my programmer head on, I would say just get the name, it shouldn't be too difficult to grab the first name out of the name entered, just programatically cut the string from the first character to the first occurence of a space. As an example, in an Access query, it would be
SELECT left(fullname, instr(fullname, ' ') - 1) as firstname
FROM registration
Megan posted this at 14:19 — 21st November 2001.
She has: 11,421 posts
Joined: Jun 1999
It depends what kind of tone you want to use. If you want to be businesslike and formal, use both first and last. If you want to be more informal and friendly, just ask for first name. If you want to cater to their needs ask for just "name" so, as The Webmistress said, they can put in whatever they're most comfortable with.
Megan
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gavin681 posted this at 16:57 — 21st November 2001.
They have: 184 posts
Joined: May 2001
>>It depends what kind of tone you want to use. If you want to be businesslike and formal, use both first and last. If you want to be more informal and friendly, just ask for first name.<<
Magan you hit the nail on the head. That's exactly what I was thinking.
Great thanks everyone for all your comments.
Peace, I’m out
Gavin
Gavin Knowles
[email protected]
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