Question about Frames

Im making a site through frontpage, and was wondering the best way to do this.

I made one template page, and just reuse that same page, changing the information in the center. Would it be worse/better if I just make a frame in the middle of the main page, and have whatever you click on show up in that center frame, instead of having it go to a new page that shows the same thing as it would with the frame?

I assumed the way I was doing it would be better, if theres banners/ads on the site, or ones like google that might change depending on the page your looking at.