Must read article if you sell Web Design Services

This is a very good article to read, especially for those who sell service to "non-web" type people

http://www.alistapart.com/articles/getting-to-no/

I used to think the hard part was “getting to yes,” but over time, I’ve learned that the hardest part isn’t closing the deal, but figuring out which deals are actually worth closing. It all begins with taking a hard look at the prospect you’re talking to, and keeping an eye on early behaviors that all too frequently lead to problems.