Design trends: Busy-Clean, Flashy-Minimal?

kaat's picture

He has: 11 posts

Joined: May 2004

Hi All,

Just wondering what you see in design trends at the moment ... are successful sites busy and full of rich media, or clean and quick? And also, are unique designs working better than 'cookie-cutter' pages? I ask this in the context of both business and personal sites. I know the issue is always a moving target, since it depends on emerging technologies as well as taste.

I recently met with a business colleague who thinks he's a web guru (!), and he said quick and clean is the way to go, due to surfers having seen too many pages that load slowly, have too much info crammed in, and navigation that is confusing.

What do you think?

What kind of signature would move someone to post a message about it? And would they know if they should make that post, or not? I was hoping someone here would know. But apparently not.

Megan's picture

She has: 11,421 posts

Joined: Jun 1999

I tend to agree with your friend a little bit. It's hard to use a site that has links to everything and anything on the same page. Most newspaper sites fall into this category. I don't see them changing anything so I don't know if this qualifies as a trend. Same with a lot of the big shopping sites out there. Google is the main exception.

I do see a few different trends developing:

CSS layouts - exemplified by zeldman.com. I don't know what it is about CSS layouts but they all seem to have a similar look to them. These tend to be cleaner than the aforementioned newspaper sites. So among hard core designers the trend is moving to clean and quick and has been for sometime. Will the mainstream follow this lead? That's yet to be seen.

Templates - it's starting to become obvious. Purchased templates seem to be all the rage now and it's getting really easy to identify them. I also find it extremely boring when layouts don't match the uniqueness of the site. Templates may look nice but they are so generic and boring! I think unique designs do work better but the trend seems to be going in the opposite direction.

They have: 218 posts

Joined: Apr 2001

>>Templates

I think standardization is good, just like how there are common components for software GUI's. Web design has been too self indulgent, the content is what I want to see.

kaat's picture

He has: 11 posts

Joined: May 2004

Myself, I'm passionate about sites having some personal uniqueness to them - for business too. But templates certainly have their place. I was recently helping a collegue who does sites for realtors. Those oh-so-familiar templates are boring as hell, but for people buying and selling homes, they are no doubt comforting, since they're not visiting to be impressed by visuals. And apparently, all these realtors, for one group, wouldn't have it any other way.

What kind of signature would move someone to post a message about it? And would they know if they should make that post, or not? I was hoping someone here would know. But apparently not.

The Webmistress's picture

She has: 5,586 posts

Joined: Feb 2001

Clean & quick, but individually designed to be unique to the individual business. Flash & multimedia still have their place for certain things but for general business sites/stores I don't think flash/animation adds anything but time to download.

Julia - if life was meant to be easy Michael Angelo would have painted the floor....

Abhishek Reddy's picture

He has: 3,348 posts

Joined: Jul 2001

Definitely quick and clean.

There are a number of people who, now over several generations (in internet years), grew weary of the focus on rich media and absolute control of style and moved to simply presenting valuable content, stressing accessibility and usability. In other words, the web site turned from being a corporate toy in 1995 to a recognised communications channel for wider society, as it is now. Thus the goals of the web site shifted from being merely superficially impressive to delivering real content to the widest possible audience. The result is XHTML, CSS, and all the rest. Smiling

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