Pop-up/under only if they click the back button?

They have: 28 posts

Joined: Jan 2002

We are paying an enormous amount for traffic from PPCSEs and, of course, a significant number of people don't buy anything from us but just click the back button to return to Overture or wherever.

Therefore I thought it might be a good idea to have a second 'bite of the cherry' by trying to lure them with some other service only if they click the back button. We don't want to present the pop-up/under to a surfer who chooses to go deeper into our site.

I was wondering if anybody knew how we could do this please? Thank you in advance for your help Smiling

P.S. I don't want this to become a thread discussing the 'morality' of such a script. The likes of Overture are raking in millions of dollars by deceptively making their results out to be bona fide search listings when they are nothing of the sort.

Nadeem Azam
1Lit.com Inc.

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Busy's picture

He has: 6,151 posts

Joined: May 2001

I think you can use the onunload (whatever is opposite to onload), this will create the pop under/over on exit of your site but will always do it, not just via back button.
the back button could be hard to code for, people can use back button on browser, right click and choose back or even from history.
just be careful as such tricks can loose you visitors instead of gaining them, good luck

They have: 28 posts

Joined: Jan 2002

"just be careful as such tricks can loose you visitors instead of gaining them" - yes, but the person has already elected to leave my site by clicking the back button! The whole reason I am asking for such a script is so it doesn't affect visitors who choose to explore my site.

Nadeem Azam
1Lit.com Inc.

Free promotion - check out this 1:1 banner exchange
Dot com domains - the world's most prestigious domain names for sale

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